Blogging Tips from Dr. Lomax, a Certified Master Coach

Dr. Karen D. Lomax is a Certified Master Coach, serial entrepreneur, bestselling author, international speaker, and blogger. Dr. Lomax started her business in order to help other professionals identify and overcome self-sabotaging habits that keep them stuck. She started her blog “Karen’s Thoughts” as a hobby, but it later became a way for her to connect with her followers on a more intimate level. Dr. Lomax is a people person and dedicates her time to helping others step out of the shadows and into their purpose.

1. What do you find most challenging about blogging or running your business?

The most challenging is time management and keeping followers and potential clients interested in my blog and products/services.

2. Describe your experiences with some of the people you’ve met while blogging or doing business?

My experiences, for the most part, have been positive. I’ve been blessed to be featured in and on magazines, webinars with a former NFL player and various radio and social media platforms.

3. What networking do you do that helps your blogging or business?

Word of mouth is always my go-to. However, I also connect with other bloggers and CEOs. I also created a free Facebook group for bloggers and lady bosses to share and promote their content, products and services.

4. How do you come up with material/content for your business or blog and keep ideas fresh?

This is one area I don’t struggle because I have a creative mind, so creating content comes easy to me. I get inspiration just from every day experiences. I also keep my eye on the latest trends and create content that is unique to my followers and fan base.

5. What’s your strategy with your blog or business in general?

Followers + Fans + Friends + Family = Finances

I treat my fans and followers like family and that keeps them interested and engaged in the things I post and sell. I call them by name whenever I’m doing a live video and make them part of what I’m discussing. I’m not always trying to sell them stuff. Sometimes, I do giveaways just to say “Thank You” for being a supporter.

6. What’s the best thing a blogger can give to his readers or a business can give its customers?

FREEBIES! Everyone loves free stuff! This also lets your fan base know you are not using them just for the “likes, shares, and follows.” It’s also a great way to get free advertisement for your blog or business.

7. What are some tips for people interested in making money from blogging? What are some realistic expectations in regards to what can be made?

Monetize your content. Take posts from your blogs and turn it into an eBook. I published 2 authors who used their blog content to create books on Amazon. Another route is to create a small course or a webinar on your blog topics and charge a small fee.

8. What has been your strategy for creating visibility to yourself and / or your blog?

Consistency, Competency and Transparency--You MUST be consistent about posting content and be knowledgeable about the content you post. Take a weekend and create a content calendar. Decide which days will be your social media days and be consistent in posting on those days. Soon, your fans and followers will be expecting to see something from you on those days. Consistency is key. Also, people want to get to know the person behind the keyboard/ smartphone. Share your bloopers and blunders with your fans. It’s personable and that’s what we need more of during this present climate.

9. What was the most challenging moment in your blog content development process or starting your business and why?

For my blog, the challenge was deciding what I wanted to share with my audience. I was overwhelmed by the content that I had created. For the businesses, my biggest challenge in getting started was finances and supporters. Since, no one was really doing much life coaching in my community, and it wasn’t easy trying to introduce it to the people here. So, I had to get creative with how I would deliver my services.

10. If someone was interested in blogging or starting a new business, what would be a few things you would suggest?

First, know your target audience. You are not for everyone and everyone isn’t right for you. Second, get tough skin. Everyone isn’t going to be interested in what you have to say or what services you provide. Focus on the ones who are. Third, be consistent, be authentic, and be transparent (but guarded). Lastly, have fun! When you no longer enjoy it, stop doing it!